Producer Bible • Pitch + Budget + Production Plan

Second Name

A 90-minute feature documentary set inside the prisons of the Emirates, where punishment is not the end, but the point of departure for reconstruction, education and a second chance.

Feature Documentary • 90'
Intended for: Netflix • Amazon Prime • Max (HBO)

Project One-Pager

Logline

In the Emirates, a unique justice system turns convicted inmates into re-skilled professionals through education, therapy and social reconversion. Second Name follows three prisoners who are not only released from a cell, but from the weight of their own past – proving that a human being is not defined by their worst mistake, but by their next decision.

Format & scope
  • Feature documentary, 90 minutes, festival & global platform potential.
  • Access-driven, character-focused, visually cinematic, solution-oriented.
  • Series potential: 6-episode limited series expanding each pillar of rehabilitation.
Key hooks
  • Inside look at a justice model focused on rehabilitation, not punishment.
  • Three powerful arcs: hacker → cybersecurity analyst, smuggler → entrepreneur, fighter → artist & mentor.
  • Bridges debates around mass incarceration, human dignity and second chances.
Target partners
  • Global streamers (Netflix, Amazon Prime, Max).
  • Major documentary festivals (IDFA, Sundance, Tribeca, Sheffield, Venice sidebars).
  • Public broadcasters and social impact funds for justice reform.

Artistic Pitch

Logline

In the Emirates, a unique justice system turns convicted inmates into re-skilled professionals through education, therapy and social reconversion. Second Name follows three prisoners who are not only released from a cell, but from the weight of their own past – proving that a human being is not defined by their worst mistake, but by their next decision.

Premise

We follow three inmates – Khalid (hacking), Maria (unwitting smuggling) and Amir (street violence) – from the moment of conviction, through an intense rehabilitation program, all the way to their first day back in society. The prison system in the Emirates acts as a social reconversion hub: structured education, professional training, therapy, art and long-term reintegration plans.

Main characters
  • Khalid – 28, former hacker: convicted for digital fraud, re-trained in ethical cybersecurity; leaves prison as a legitimate analyst.
  • Maria – 33, single mother: caught in a smuggling scheme she never fully understood; rebuilds dignity and designs a small catering business to support her family.
  • Amir – 19, street violence: enters as “the angry kid”, leaves as a mural artist and youth mentor with his first public piece commissioned by the community.
All three move from being case files and inmate numbers to fully recognized individuals – reclaiming not just their freedom, but their name.

Narrative Structure

The documentary is structured around a clear, cinematic four-act spine, allowing both festival and platform audiences to follow a strong emotional arc.

Act I – “The Fall” Conviction, intake, first days. Loss of identity, shock of the system. Establishment of characters and the Emirates prison context.
Act II – “The Fracture” Therapy, group sessions, resistance. Confronting the past, guilt, shame and the question: “Do I deserve a second chance?”
Act III – “The Reconstruction” Education, work, art, responsibility. Building skills, building self-worth, designing a future plan.
Act IV – “Into the Light” First day out. Job, family, community. The real test of whether the system – and the inner shift – actually works.

Visual Language & Tone

Cinematic approach

Minimal, ultra-cinematic look: wide shots of desert and futuristic skylines, quiet interiors bathed in soft light, long takes in group therapy, close-ups on eyes, hands, letters, small rituals of change.

Soundscape: minimalist score, deep low-end textures, and the real sounds of these spaces – gates, air conditioning, footsteps, breathing – used as emotional tension rather than exposition.

Slow cinema energy Intimate interviews High-end festival look
Tone & emotional arc

Not a film about crime, but about what we choose to do with people after they have fallen.

We move from shock and denial to fragile hope and new identity. Each character has at least one irreversible moment of inner shift, captured visually and emotionally. Final scenes are anchored in action – a contract signed, a hug, a mural unveiled – not in voice-over promises.

Market Positioning & Audience

Why now?
  • Global debates around mass incarceration and the failure of purely punitive models.
  • Growing appetite for hopeful, solution-oriented documentary projects.
  • Emirates are increasingly visible as cultural and educational investors – their justice model remains under-explored on screen.
Audience & platform fit
  • Viewers of The Social Dilemma, 13th, Inside the World's Toughest Prisons (but with a positive twist), character-driven docs.
  • Age range: 15–65, global, urban, interested in justice, psychology, resilience, human stories.
  • Perfect for Netflix / Amazon Prime / Max documentary verticals and major festivals (IDFA, Sundance, Tribeca, Sheffield, Venice sidebars).

Production Plan

Phases & indicative timeline
Phase Duration Key outputs
Development 3–4 months Access agreements, character selection, research, script/treatment, financing package.
Pre-production 2–3 months Detailed shooting plan, legal & permits, crew & equipment, schedule, lookbook.
Production 6–8 weeks (field) Principal photography: prisons, homes, city exteriors, B-roll, interviews.
Post-production 4–6 months Editing, sound design, music, color grading, graphics, subtitles.
Festival & delivery 3–6 months Festival submissions, platform negotiations, delivery of masters.
Key roles & responsibilities
  • Director / Showrunner: artistic vision, narrative arc, on-site direction of interviews and observational scenes.
  • Producer: financing, contracts, access, scheduling, festival & platform strategy.
  • DoP: visual language, camera, lenses, light; ensures the cinematic, minimalist look.
  • Field Producer / Fixer (Emirates-based): local coordination, permissions, logistics, cultural mediation.
  • Editor: structure, rhythm, emotional arc; collaboration with director on rough/fine cuts.
  • Sound & Music: location sound, sound design, original score supervision.
Workflow & post-production
  • Acquisition: 4K, log profile, dual audio, redundant storage in the field.
  • Editing: offline in proxy, online conform in 4K; color grading in professional suite.
  • Sound: clean dialogue, layered atmospheres, original score; final mix in 5.1 and stereo.
  • Deliverables: festival DCP, platform-ready files, subtitles (EN + RO + others on request).

Budget Overview

Below is a high-level budget structure. Values are placeholders and should be adjusted based on final scope, locations, crew size, travel and platform/funding requirements.

Category Example allocation Notes
Development 10–15% Research, writing, access, travel for scouting, legal, pitch materials.
Pre-production 10–15% Scheduling, casting characters, permits, insurance, local coordination.
Production (shoot) 30–40% Cast/crew fees, camera, sound, transport, accommodation, local fixers.
Post-production 20–25% Editing, grading, sound design & mix, music, graphics, subtitles.
Marketing & Festivals 5–10% Poster, trailer, submissions, travel to key festivals, PR.
Contingency 5–10% Unforeseen costs, currency fluctuations, access delays.
Total 100% Exact figure to be confirmed (e.g. €2.000.000 – mid/high tier doc).

Financing Strategy

Potential sources
  • International co-production with companies from EU / MENA.
  • Selective documentary funds (national film centers, cultural institutes, EU programs).
  • Platform pre-buy / co-production (Netflix, Prime, Max, regional streamers).
  • Broadcaster pre-sales (public TV, international documentary slots).
  • Private foundations focused on justice reform / social impact.
Recoupment & rights
  • Clear recoupment waterfall, prioritizing institutional investors and pre-buy partners.
  • Territorial segmentation possible: global SVOD vs. TV vs. educational / non-theatrical.
  • Festival window to build value and visibility, followed by platform premiere.

Deliverables & Technical Specs

Picture & sound
  • Master: 4K (UHD), aspect ratio 1.78:1 or 1.85:1, progressive.
  • Color: graded, Rec.709 (or HDR if required by platform).
  • Sound: 5.1 mix + stereo, fully delivered as separate stems where needed.
Materials
  • Festival DCP (2K/4K), with EN subtitles.
  • Platform-ready files (ProRes / other codecs as requested).
  • Key art, stills, trailer 60–90", social media cutdowns.
  • Dialogue list, spotting list, multi-language subtitles (EN, RO, etc.).

Team & Contact – Become Part of “Second Name”

We are looking for producers, co-producers, funds and platforms interested in building a powerful, solution-driven documentary about justice, rehabilitation and second chances in the Emirates.

The core creative team (director, producer, DoP) can be tailored to match the needs of international partners and local institutional stakeholders.

Get in touch about this project →

Full credits, bios, showreel links and a detailed financing / co-production proposal are available on request.